Your Product Needs A User Guide

The easiest and most cost-effective way to show how your product works is to create a User Guide.

What is a user guide?

A user guide is a technical communication document that teaches your customers how to use your product or system.

The benefits of having a user guide are tremendous:

Your visitors become customers and long-term users when they can see what your product can do for them.

A useful User Guide helps your customers evaluate your product objectively and make them see the features in your product that sets it apart and makes it stand out from the competition.

You want your visitors to say “AHA, this is what I’m looking for”.

A well-written User Guide seamlessly takes your customers through these (6) stages: 


Technical Writing Fact Sheet

Get a Bigger Bang for Your Buck! Hire a Generalist Technical Writer

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Title that you can hire    Number 1 Technical Writer instead of these  Number 15  other professionals?

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The Technical Writer as a Generalist
Account Manager                                 Business Analyst
Consultant                                              Content Manager
Copywriter                                               Designer
Documentation Architect                     Documentation Manager
Editor/Proofreader                                 Internet Researcher
Level 3 Support                                       Project Manager
Publisher                                                  Systems Analyst


The Technical Writer as a Generalist

There is a lot of noise in today’s technology marketplace about Subject Matter Experts vs Generalists.

I recently read an article about disharmony between specialist and generalist technical writers. There are numerous debates and articles about which is BETTER.

In my opinion, there is no better or best – it is all about companies exercising their right to choose (you, making the BEST choice for your small business or start-up company).

What does every company on this planet want?

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  1. Internal process documents that enable operations to run smoothly and consistently.
  2. Employees that think like entrepreneurs (Action-oriented).
  3. Amazing customer experience.
  4. BOTTOM Line —  Growth that generates the most revenue for their industry.

I am a Certified Senior Technical Communicator (Writer) and end-user documentation expert – however, before I became a technical writer I spent 5 years as a Developer.

Throughout my extensive successful career in Information Technology I’ve had the pleasure of wearing different hats in many dynamic environments, creating in me a diverse agent for the following roles:

  •  Account Manager
  •  Business Analyst
  •  Consultant
  •  Content Manager
  •  Copywriter
  •  Designer
  •  Documentation Architect
  •  Documentation Manager


  •  Editor / Proofreader
  •  Internet Researcher
  •  Level 3 Support
  •  Project Manager
  •  Publisher
  •  Systems Analyst
  •  Trainer

In this article, I will build and present a case for the technical writer as a Generalist as I believe that when you, as a small business owner, partners with a Generalist technical writer you are getting a bigger BANG for your BUCK. (Value Add)

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Consider Mary (Not her real name, names have been changed to protect the innocent  😊).

Mary was hired by a major bank in Toronto to write policies and procedures. Her manager quickly recognized her transferable skills and before you know it Mary was managing 3 accounts in 3 different locations across Canada.

After many on-site visits and successful projects, Mary became a trusted advisor and collaborative partner.

Mary has these skill sets of a good account manager, project manager, and technical writer:

  • Strong Communicator
  • Knowledgeable
  • Customer/Relationship-oriented
  • Results-driven
  • Actively manage risks, issues, and changes

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