Get a Bigger Bang for Your Buck! Hire a Generalist Technical Writer

Blog Pic 2

Title that you can hire    Number 1 Technical Writer instead of these  Number 15  other professionals?

Blog Pic 1.png


The Technical Writer as a Generalist
Account Manager                                 Business Analyst
Consultant                                              Content Manager
Copywriter                                               Designer
Documentation Architect                     Documentation Manager
Editor/Proofreader                                 Internet Researcher
Level 3 Support                                       Project Manager
Publisher                                                  Systems Analyst


The Technical Writer as a Generalist

There is a lot of noise in today’s technology marketplace about Subject Matter Experts vs Generalists.

I recently read an article about disharmony between specialist and generalist technical writers. There are numerous debates and articles about which is BETTER.

In my opinion, there is no better or best – it is all about companies exercising their right to choose (you, making the BEST choice for your small business or start-up company).

What does every company on this planet want?

Blog Pic 3

  1. Internal process documents that enable operations to run smoothly and consistently.
  2. Employees that think like entrepreneurs (Action-oriented).
  3. Amazing customer experience.
  4. BOTTOM Line —  Growth that generates the most revenue for their industry.

I am a Certified Senior Technical Communicator (Writer) and end-user documentation expert – however, before I became a technical writer I spent 5 years as a Developer.

Throughout my extensive successful career in Information Technology I’ve had the pleasure of wearing different hats in many dynamic environments, creating in me a diverse agent for the following roles:

  •  Account Manager
  •  Business Analyst
  •  Consultant
  •  Content Manager
  •  Copywriter
  •  Designer
  •  Documentation Architect
  •  Documentation Manager


  •  Editor / Proofreader
  •  Internet Researcher
  •  Level 3 Support
  •  Project Manager
  •  Publisher
  •  Systems Analyst
  •  Trainer

In this article, I will build and present a case for the technical writer as a Generalist as I believe that when you, as a small business owner, partners with a Generalist technical writer you are getting a bigger BANG for your BUCK. (Value Add)

Paint Stroke Title 1

Consider Mary (Not her real name, names have been changed to protect the innocent  😊).

Mary was hired by a major bank in Toronto to write policies and procedures. Her manager quickly recognized her transferable skills and before you know it Mary was managing 3 accounts in 3 different locations across Canada.

After many on-site visits and successful projects, Mary became a trusted advisor and collaborative partner.

Mary has these skill sets of a good account manager, project manager, and technical writer:

  • Strong Communicator
  • Knowledgeable
  • Customer/Relationship-oriented
  • Results-driven
  • Actively manage risks, issues, and changes

Paint Stroke Title 2.PNGA Business Analyst (BA) uses documentation to bridge the gap between operations and technology. A technical writer does the same thing.

Most BAs I know write procedures and policies that help improve the quality of the product, service, and process of the company. This requires collaboration with developers, systems analysts, engineers, and subject matter experts (SME).

Take a look at some of the deliverables of a BA, do they not match deliverables of a technical communicator?

  • Data Flow Diagrams
  • Flowcharts
  • Project Plans
  • Business Requirements Documents (BRDs)
  • Functional Requirements Documents (FRDs)

Paint Stroke Title 3According to, a Business Consultant can make up to $145,000 a year. A Senior Technical Consultant can take home a salary of up to $130,000 a year. A Senior Technical Writer can earn up to $87,000 a year.  (You do the math!)

I copied this Technical Consultant job description from a popular job board:

The responsibilities of a Technical Consultant include:

  • Conducting training sessions and seminars
  • Reporting on daily responsibilities and tasks
  • Resolving client issues
  • Testing products and applications
  • Documenting processes and application instructions
  • Supporting and troubleshooting software issues
  • Attending meetings, sessions, and other company events
  • Generating innovative ideas

Back to Contents

Paint Stroke Title 5.PNGContent Managers create, edit, Update, and publish content.

Generally, companies hire a Content Manager to manage their social media accounts, however, they can also manage and maintain technical content just like a technical writer.

Paint Stroke Title 6I excel at technical writing and copywriting with a passion for both.

See a small sample of my portfolio here;

Mind you, there are multiple niches in copywriting, after all, I’ve met copywriters who are Content Strategist.

I think that a generalist copywriter with a passion for technology and communication can fit snugly into a technical writing niche.

Back to Contents

Paint Stroke Title 7.PNGTechnical Writer / Instructional Designer

Companies have always hired technical writers to write documentation and create designs, including wireframing.

Here is an excerpt from a job posting in Plano Texas.

Designs/creates supporting visuals, process maps, charts, presentations, graphics, videos, and illustrations that elaborate on or complement communications.

Transform technical information into professionally written, engaging instructions.

Paint Stroke Title 9Documentation Architects / Information Architects and Technical Writers form collaborative partnerships with Subject Matter Experts (SME), Engineers, Developers, and stakeholders to present the best solutions to documentation challenges.

Paint Stroke Title 8.PNG

It is a Senior Technical Writer’s dream to one day manage an entire documentation department. I have heard many writers say that they have 2 major career goals – to one day manage a documentation department and to be the CEO of their own documentation company.

Paint Stroke Title 4.PNGI am a Technical Writer, Editor, and Proofreader. Throughout my career, these roles were interchangeable as companies that hired me as a technical writer expected me to conduct peer to peer editing.

Paint Stroke Title 10.PNGBefore technical writers begin to write, they do a thorough research to determine the following:

  • Who — Who will be using the content
  • What – What they hope to accomplish by using the information
  • Where – Exactly where will they be when using the documentation;               warehouse, factory, school?
  • When — When would they be using the information
  • Why — Why do they need that documentation
  • How — How will they use what I write

Paint Stroke Title 11.PNGIn most companies, a Level 3 technician usually have the most expertise and is the go-to person for solving difficult issues

Technical writers must have in-depth knowledge of many applications, tools, and systems so that they can effectively write about them. This knowledge makes them well equipped to provide support to end-users of those applications, tools, and systems.

Not only do technical writers write clear, concise client facing end-user documentation, they also:

  • Demonstrate how to use various applications
  • Conduct walkthroughs with clients and stakeholders

Paint Stroke Title 12.PNGI have decided to link the Project Manager section with the Account Manager section as they are similar.

Account Manager

Paint Stroke Title 13.PNGTom was hired as a technical writer for a telecommunications company in Turkey.

Tom loves to write and would rather be writing technical documentation, however shortly after Tom was hired his company experienced massive layoffs.

The technical writing department was reduced from 30 writers, editors, and proofreaders to  5 technical writers and 1 publisher.

Now, everyone has to publish their own documents online. Tom is wearing many different hats these days.

This is what Tom’s day now looks like….

Blog Pic 4.png

Paint Stroke Title 14.PNGSystems Analysts and Technical Writers use technology to solve complex business problems while making information more accessible and usable.

Back to Contents

Paint Stroke Title 15.PNGSharing knowledge, mentoring, and coaching brings great personal satisfaction to the technical writer.

Technical writers create a variety of training materials that include:

  • Training modules
  • e-Learning courses
  • Self-study workbooks
  • Slide decks
  • Videos
  • Games
  • Webinars
  • Podcasts

Technical writers:

  • Deliver in-class and remote training
  • Conduct train the trainer sessions
  • Demo new products to investors and stakeholders
  • Create and deliver presentations
  • Facilitate lunch-and-learn workshops (1-hour sessions)

Back to Contents



Technical writers:

  • Design information architecture
  • Analyze User metrics
  • Organize search optimization
  • Develop localization workflows
  • Ensure easy navigation to clear concise usable content
  • Know and understand technical terms and concepts

Time is not infinite and there is always a better way of doing things. As a small business owner, it is important to look for the added value in working smarter rather than harder.

Companies are in business to make money so working smarter, being resourceful and inventing new and better ways of doing things puts you and your brand at the forefront of innovation.

It is said that what you cannot automate, outsource, or offshore drives innovation.

The generalist technical writer recognizes that in an ever-changing dynamic industry, to succeed they MUST be resourceful, flexible, and innovative.

Join the conversation, leave a comment or 2.

Would you like me to write for you?

Email me at

Or visit my website at

To Your Success,


Back to Contents

Author: veronicaaphillip

I am a Certified Sr. Technical Writer and Editor for Information Technology Companies

One thought on “Get a Bigger Bang for Your Buck! Hire a Generalist Technical Writer

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s